FAQs

Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resource in SEO. Search engines have got better at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important.

SEO takes time because there is no longer an easy way to game the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.

• Using optimized content that contains target keywords (including meta, headers, images)
• Making sure that the site is accessible (can be crawled and indexed by search engines) and can be easily navigated by users
• Using internal links (in menus, body copy, and breadcrumbs to aid navigation)
• Ensuring that a website loads quickly

Without the right keywords, you’ll really struggle to drive valuable traffic to a website!

However, choosing the right keywords can be difficult, especially if your business operates in a competitive niche. This is why keyword research is so important. Any SEO company worth its salt will use multiple tools to identify target keywords, assess how competitive they are, and make suggestions of which pages target keywords should appear on.

How long would you wait for a website to load? 5 seconds? 3 seconds? Less?

When it comes to expectations for site speed, did you know that:

47% of people expect your site to load in less than 2 seconds

40% will abandon it entirely if it takes longer than 3 seconds

Google Ads enables you to create awareness about your brand, drive traffic to your website, promote your business and sell your products/services through paid ads. Ads will be ranked on top of the search engine result pages based on a lot of factors like the quality of keywords, optimized landing pages, website authority, and the bid amount.

Google Ads Campaign allows you to target two networks namely the search and the display network. This involves structuring, budgeting and optimizing the campaign. We curate captivating Ad copies constantly monitor, analyze and optimize the campaign to improve the results.

Google Ads Campaign has a very flexible budgeting option. You can customize the campaigns based on your objectives and budget. The daily budget for small to medium businesses can range anywhere from $30-$150. The daily budget could be significantly higher if you belong to an extremely competitive industry.

Facebook advertising is advertising your products or services on Facebook. You can run FB ads when you have a business page on Facebook. These ads will be shown to Facebook users according to the target demographics and user activity. You can choose to feature photos or videos in your ads to help people buy your products or services.

Facebook advertising can be done for a lot of reasons such as promoting your website, promoting a post or your page, or a product or service. You will be able to target people based on their location, age and interests. And your ad will be shown to users who are searching for a similar product or service.

Facebook is a pay-per-click marketing channel. You will be paying a certain amount, every time a person clicks on your Ad. Depending on the objective of your Ad, you can be charged for video views, website visits or impressions.

Here are a few ways to grow your page organically. Mix different formats of content on your page, use attractive videos and pictures of your niche services, find a suitable time to grab maximum engagement, experiment with different templates, engage with your audience, be authentic and go live often.

With the help of Facebook Ads, you will be able to get more visibility, boost traffic on your website, reach potential customers, and get more conversions.

More like Google’s quality score, Facebook has a relevance score. Your ad will be scored from 1 to 10. Measure the success of your ad with the help of metrics like impressions, click-through rate, and return on investment.

Typically your ad will be reviewed within 24 hours after the preview. After your Ad goes live it can take anywhere between one day to 5 days to see results from your Ads. This duration depends on the quality of your Ad, your target audience and demographics.

You can promote your business organically on Facebook without having to pay. You will be able to do this by creating quality content regularly, engaging with relevant content, promoting your business on other pages, hosting contests, giveaways and other promotional activities.